21A--Reading Reflection No. 2

In this exercise, I'd like you to select a book from the second half of the Official ENT 3003 Reading List and report on it. This part of the list focuses on books that cover, generally, entrepreneurship, business, and learning. I'd like you to address the following in your post:
Thinking, Fast and Slow by Daniel Kahneman

1) What was the general theme or argument of the book?
The general argument is that there is a war within our minds between our subconscious character, referred to as System 1 in the book, and our analytical mind: System 2. The author referenced a variety of compelling psychological research, which certainly backed his claims. We should be aware and intentional in sharpening our System two which will in turn hone System 1, enabling us to make better decisions despite time constraints and difficulty.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? 
The contents of the book are incredibly significant for marketing schemes but also for making better decisions on the fly. I found it an incredibly interesting read and highly recommend it to you all. It reinforced that we can always improve and there are always new things we can learn that will help us succeed.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? 
I would implement the three-question CRT, consisting of questions which incite an immediate yet incorrect response from our System 1. Meanwhile, unless we intervene, our System 2's default to be lazy will therefore not question or correct our first and incorrect answer to the fairly simple questions.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations? 
Full disclosure: I found the entire concept of this war as interesting as the minute details.  I had no idea how many factors my mind processes every minute without my conscious mind recognizing it.  It's truly amazing what the human mind is capable of.  Yet, it's utterly frightening how much it can miss due to a lack of care of effort.

I hope you enjoyed this post and, once again, I encourage to pick up this book!

Sincerely, 
Jerrett

Comments

  1. AnonymousNovember 9, 2018 at 9:20 PM

    This book sounds so interesting. I did not realize how much psychological backing would be included in it when I saw it on the list. As a Marketing and Psychology major I will definitely have to give this book a read because it seems like it would be the perfect tool to incorporate both fields and be successful in the end. Great post!

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  2. UnknownNovember 13, 2018 at 1:58 PM

    I am such a big fan of everything that has to do with the mind. That battle between analytical minds and subconscious mind is apparently a big topic in today’s modern world. I just recently finished reading The Power of Now by Eckhart Tolle, I read it for my own leisure, but it pointed out how our ego is that presence behind the noise that is the stream of though most humans identify as their self or identity. He describes such stream of thought as one component of the tool that is our mind. But that our mind is indeed a tool, not what actually constitutes the self. If you enjoyed that aspect, and noticed how much your mind wonders minute by minute then I think you would truly enjoy the Power of Now.

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