29A--Venture Concept 2
Opportunity: An opportunity may be defined as a group of customers with unmet or under-met needs. When you describe the opportunity you have identified, you need to be sure to describe both (1) who has the need (i.e., who are the potential customers?) and (2) the nature of the need. Other questions you should address in this section: People who have hunting dogs. I consider it a pretty high need. My cow dog also loves to hunt. But, I don't want him to suffer hearing damage. With standard, non-electronic muffs, the dog cannot hear commands at a distance, which is vital for communicating tasks to the dogs while they work. · What are the forces or changes in the environment creating this opportunity? This need has been present for a long time. But, hearing protection is relatively new, even for humans. Thus, the supply has simply not been created yet. It's also expensive and somewhat difficult to bu...